Description
Roc-La-Familia was an American record label founded by Shawn “Jay-Z” Carter. This sub-label focused on signing international artists, including reggaeton artists, much like Bad Boy Latino. “OG” Juan Perez was appointed the president of the label Robert Castillo EVP and Cipha Sounds was the senior vice president of A&R (until he got a job at MTV in 2006). Roc-La-Familia was an extension of Roc-A-Fella Records and headquartered in New York City. Roc-La-Familia featured a broad array of artists encompassing such musical genres as Latin hip hop, reggae, reggaeton, pop, rock and more.
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