Description
“Casino Center” was a downtown branding effort that came and went in the 60s. 2nd Street was renamed “Casino Center Blvd” in the middle of this campaign. It was the first but not the last time downtown competed with the Strip for visitors. They also built a billboard sign along I-15 approaching Las Vegas, 1967 that read Downtown Casino Center â 10 Minutes. The name change has stood the test of time, as for that “Downtown Casino Center” sign, it was built by the same team who made the Welcome to Fabulous Las Vegas sign. They first placed it near the site of the present-day Cosmo, then later moved it out to the highway. Unfortunately its now long gone.
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